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George Broughton III, Founder & CEO of Sterile Mate LLC

Founder & Chief Executive Officer · Sterile Mate LLC

George Broughton III

Healthcare supply chain executive · Facilities infrastructure operator · AAMI ST108 subject-matter expert · Architect of AskIsaac.io

Executive Profile

Bridging clinical infrastructure and healthcare digital transformation.

Healthcare supply chain executive and infrastructure operator. As Founder & CEO of Sterile Mate LLC — a Houston-based, MBE-certified medical device distributor and healthcare facilities infrastructure partner — I have built the firm from a pandemic-era backorder-resolution operator into a multi-line supplier serving Houston hospitals across the Texas Medical Center, the North Houston corridor, The Woodlands, and the broader Greater Houston metropolitan area — along with regional hospital systems throughout the Southern Gulf States. Our value is in end-to-end supply chain orchestration, critical-water infrastructure delivery, and the digital platform we built to run both. Recognized subject-matter expert in AAMI ST108–compliant water purification for Dialysis and Sterile Processing departments, with active capital-project work across multiple Houston-area hospital campuses. Architect of AskIsaac.io, the firm’s proprietary operating platform that bridges high-touch clinical infrastructure services with healthcare digital transformation.

Core Competencies

Where I lead.

Healthcare Supply Chain Strategy
Critical Water Infrastructure (AAMI ST108)
Facilities & Capital Project Delivery
Healthcare SaaS / Platform Architecture
Regulatory & Compliance Programs
MBE / SDB Procurement Strategy
Crisis Sourcing & Backorder Resolution
Strategic Vendor & Manufacturer Partnerships
P&L Leadership · Capital Allocation

Executive Leadership · 2020 – Present

Founder & Chief Executive Officer · Sterile Mate LLC

Houston, TX · North Houston DistrictSeptember 2020 – Present

Founded Sterile Mate at the height of the COVID-19 pandemic to address the critical backorder pressure facing the Texas Medical Center. Built the firm into a multi-discipline healthcare distribution and infrastructure partner with a national sourcing network and a proprietary operating platform.

  • Healthcare Distribution.

    Authorized Distributor for American Surgical (Neuro Sponges / Cottonoids). Sourced hundreds of hard-to-find medical devices for Houston-area hospital systems and TMC partners through the firm's national supplier network — when no other distributor can locate the item, hospital purchasing teams call on Sterile Mate.

  • Critical Water Infrastructure.

    Hold active contracts for the reverse-osmosis / deionization polisher systems delivering compliant critical water across multiple Houston-area hospital campuses — including the outpatient center and main campus of a major county-system partner, with an additional new-campus install in motion via a contractor-led referral. Continuing to extend Sterile Mate's water-infrastructure footprint across the region.

  • AAMI ST108 Subject-Matter Expertise.

    Lead clinical-compliance advisor for sterile processing department water systems. Translate the AAMI ST108 standard into deployable design, install, qualification, and monitoring programs for hospital SPDs and Dialysis units.

  • Population Health.

    Supply hospital Population Health teams with remote patient monitoring devices — scales, blood pressure monitors, thermometers, and pulse oximeters — supporting the systems' at-home chronic-care programs.

  • Three Operating Pillars.

    Service to Healthcare (solve the supply, sourcing, and infrastructure problems that keep clinicians focused on the patient); Jobs for Our Community (translate every dollar of revenue into real jobs and pathways in the communities we operate in, with deliberate inclusion of people with disabilities); and Sustainable Growth, Earned (grow only on the strength of measurable value delivered to clients).

  • Procurement Posture.

    SAM.gov registered (CAGE 9GH66, All Awards · Grants & Contracts), MBE-certified, and an active hospital-system vendor since October 2021.

  • Headquarters.

    Operations anchored at the firm's distribution facility on Hardy in the North Houston District — featured on the cover of the District's Quadrants publication in October 2023 as a profiled MBE business owner.

Digital Transformation · Technology

Founder & Platform Architect · AskIsaac.io

Sterile Mate LLC · sterilemate.comArchitected and Launched 2024 – Present

Conceived, designed, and led the development of AskIsaac.io, Sterile Mate's proprietary operating platform — purpose-built to bridge high-touch clinical infrastructure services with healthcare digital transformation. AskIsaac is the system that runs the firm internally and is being productized as a healthcare procurement workhorse for hospital systems and group purchasing partners.

End-to-End Supply Chain Procurement

RFQ broadcast → supplier quote intake → quote comparison and award → purchase order issuance → fulfillment and delivery tracking. Native backorder triage and substitute-product workflow.

Client & Customer Relationship Management

Unified hospital and supplier CRM with contact directories, activity histories, automated email campaigns, executive-letter templating, and segmented outreach.

Facility Infrastructure & Administration

Capital-project tracking, multi-trade contractor network management, work-order dispatch, and field-service coordination for water systems, sterile-processing capital, and EVS programs.

Regulatory & Compliance Tracking

Vendor credentialing, certification expiry monitoring (SAM.gov, MBE, ST108, OSHA, COI), client compliance heatmaps, and a structured audit trail across every transaction.

The platform is live in production at sterilemate.com and is the foundational asset that allows a lean Houston-based firm to serve at the velocity and visibility of a national distributor.

Earlier Leadership & Professional Experience

Prior career.

Flight Attendant Training & Development Leader

United Airlines · Chicago / Los Angeles / Houston

Designed and delivered curriculum for new-hire and recurrent flight attendant training, with full ownership of FAA compliance, safety standards, service protocols, and competency assessment — across a 14-year tenure that also included service as an International Onboard Services Attendant on global long-haul operations.

June 2007 – September 2021

Marketing Director

Concepts Unlimited Enterprise, Inc. · Chicago, IL

Led national sales and marketing for a startup urban-apparel brand. Carried P&L responsibility, built and managed a national sales team, and drove brand-launch and channel-development strategy.

September 2000 – May 2004

Project Consultant — Prepaid Wireless

Celluland / Rogers AT&T · Montréal, QC

June 1999 – June 2000

Senior Account Executive

Cellect Cellular / Celltalk Express · Hoffman Estates, IL

May 1996 – May 1999

Civic Leadership Heritage

Case Manager · Service Connector — TWO / WCDC, Chicago

The Woodlawn Organization & Woodlawn Community Development CorporationApril 2001 – May 2007

Six years of intensive household case management on Chicago's South Side under the personal mentorship of the late Dr. Leon Finney Jr. — my pastor, employer, and godfather. Carried a continuous caseload of 105 families, walking public-housing residents from crisis-mode dependency to long-term housing stability, sustained employment, and educational re-enrollment. The TWO/WCDC Service Connector methodology — one caseworker, one household, every service line, multi-year horizon — is the operational backbone of The Bridge Model, the municipally-deployable service-connector framework I am now bringing home from Chicago to Texas.

Registrations & Credentials

Procurement footprint.

SAM.gov
Registered Federal Vendor · CAGE 9GH66 (All Awards · Grants & Contracts)
MBE
Minority Business Enterprise certified
Hospital Systems
Active hospital-system vendor since October 2021
AAMI ST108
Subject-Matter Expert (Critical Water for Sterile Processing)
NAICS
Commercial General Contractors · 339112 Medical/Dental/Hospital Equipment & Supplies Wholesalers · 221310 Water Supply & Irrigation Systems · 513210 Software Publishers · 924110 Water Resource & Solid Waste Management Programs · 423850 Janitorial Supplies

About Sterile Mate LLC

Houston-based, MBE-certified medical device distributor and healthcare facilities infrastructure partner. We deliver the surgical instruments, water systems, skilled trades, and capital projects that hospitals and surgical facilities across Texas depend on every day — and we run that work on AskIsaac.io, our proprietary operating platform built to bridge healthcare clinical infrastructure with digital transformation. Headquartered on Hardy in the North Houston District. SAM.gov registered. Three pillars: Service to Healthcare · Jobs for Our Community · Sustainable Growth Earned.